art direction. ideas. disruption.

ATTENTION-GRABBING CREATIVE THAT COMEs FROM MODERN WAYS OF SEEING.

STANDING OUT JUST COMES NATURALLY TO ME.

EVER SINCE KINDERGARTEN WHEN I WAS THE KID WITH THE UNPRONOUNCEABLE NAME WHO WAS DOING SOMETHING CREATIVE TO GET NOTICED … LIKE REARRANGING THE LIVING ROOM FURNITURE OR BRINGING BANNED MADONNA VIDEOS TO SHOW-AND-TELL.

SURPRISINGLY THIS ALL WORKED IN MY FAVOUR. ONE DAY VINCE FROST NOTICED MY STYLE AND ASKED ME TO COME DESIGN FOR HIM. SOON I BECAME AN ART DIRECTOR AT M&C SAATCHI SYDNEY, WORKING ON NATIONAL CAMPAIGNS, WINNING AUSTRALIAN YOUNG LIONS FOR PRINT AND BEING RECOGNISED AS ONE OF THE 30 UNDER 30.

NOW A HYBRID-CREATIVE WITH WIDE-RANGING EXPERIENCE ART-DIRECTING ACROSS MANY CLIENTS AND INDUSTRIES – INCLUDING ADVERTISING, TECH AND ENTERTAINMENT, I HAVE THE PRIVILEGE OF CREATING CAMPAIGNS AND IDEAS THAT DISRUPT FOR BEING THE RIGHT KIND OF DIFFERENT – CONNECTING WITH MODERN AUDIENCES.

AS DR SUESS ONCE ASKED: WHY FIT IN WHEN YOU WERE BORN TO STAND OUT?