DESIGNED DISRUPTION

Attention-grabbing creative that comes from modern ways of seeing.

STANDING OUT HAS ALWAYS COME NATURALLY TO ME.

BACK IN KINDERGARTEN, I WAS THE KID WITH THE UNPRONOUNCEABLE NAME, ALWAYS DOING SOMETHING CREATIVE TO GRAB ATTENTION—WHETHER IT WAS REARRANGING THE LIVING ROOM FURNITURE OR BRINGING BANNED MADONNA VIDEOS TO SHOW-AND-TELL.

SURPRISINGLY, IT ALL WORKED IN MY FAVOR. ONE DAY, VINCE FROST NOTICED MY UNIQUE STYLE AND INVITED ME TO COME WORK FOR HIM. NOT LONG AFTER, I BECAME AN ART DIRECTOR AT M&C SAATCHI SYDNEY, WHERE I WORKED ON NATIONAL CAMPAIGNS, WON AUSTRALIAN YOUNG LIONS FOR PRINT, AND EARNED RECOGNITION AS ONE OF B&T MAGAZINE’S "30 UNDER 30."

TODAY, AS A HYBRID CREATIVE, I BRING A WEALTH OF EXPERIENCE IN ART DIRECTION AND CREATIVE STRATEGY ACROSS A VARIETY OF INDUSTRIES, INCLUDING ADVERTISING, TECH, AND ENTERTAINMENT. I’M PRIVILEGED TO CREATE CAMPAIGNS AND IDEAS THAT STAND OUT FOR THE RIGHT REASONS—CONNECTING WITH MODERN AUDIENCES THROUGH DESIGNED DISRUPTION.

AS DR. SEUSS ONCE ASKED: WHY FIT IN WHEN YOU WERE BORN TO STAND OUT?

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Peter Renigeris Hype Reel 2025