KEY ART
MYSTERY ROAD – A MODERN WESTERN CARVED INTO THE AUSTRALIAN LANDSCAPE
2020
FOR THE HIGHLY ANTICIPATED RETURN OF AUSTRALIA’S MOST POPULAR DRAMA, I DEVELOPED A BOLD VISUAL CAMPAIGN THAT FUSED THE ICONOGRAPHY OF THE WESTERN WITH THE HARSH BEAUTY OF THE AUSTRALIAN OUTBACK, CREATING A POWERFUL NEW CHAPTER FOR DETECTIVE JAY SWAN.
TITLE
MYSTERY ROAD 2
CAMPAIGN
ONE-SHEET, CHARACTERS PORTRAITS, OOH AND DIGITAL CAMPAIGN
RELEASE
APRIL 2020
CLIENT
BUNYA PRODUCTIONS
ABOUT
A MODERN INDIGENOUS WESTERN, THE KEY ART SHOWED AN IMAGE OF A BULL’S HEAD EMERGING FROM THE RED AUSTRALIAN DIRT, CARVED WITH THE SILHOUETTE OF DETECTIVE JAY SWAN. THIS WAS A NOD TO THE WESTERN AUSTRALIAN LOCATION AND THE APPEARANCE IN THE DRAMA OF A HEADLESS BODY.
RELATED SERIES
MYSTERY ROAD: ORIGIN
CONCEPT AND ART DIRECTION
AGENCY: ABC MADE
HEAD OF CREATIVE: DIANA COSTANTINI