KEY ART

MYSTERY ROAD

2020

 
 

TITLE
MYSTERY ROAD 2

CAMPAIGN
ONE-SHEET, CHARACTERS PORTRAITS, OOH AND DIGITAL CAMPAIGN

RELEASE
APRIL 2020

CLIENT
BUNYA PRODUCTIONS

ABOUT
A MODERN INDIGENOUS WESTERN, THE KEY ART SHOWED AN IMAGE OF A BULL’S HEAD EMERGING FROM THE RED AUSTRALIAN DIRT, CARVED WITH THE SILHOUETTE OF DETECTIVE JAY SWAN. THIS WAS A NOD TO THE WESTERN AUSTRALIAN LOCATION AND THE APPEARANCE IN THE DRAMA OF A HEADLESS BODY.

RELATED SERIES
MYSTERY ROAD: ORIGIN

 
 
 
 

CONCEPT AND ART DIRECTION
AGENCY: ABC MADE
HEAD OF CREATIVE: DIANA COSTANTINI