ABC EMERGENCY SERVICES / CAMPAIGN
KEEPING AUSTRALIANS CONNECTED DURING EMERGENCIES
2021
A LIFE-SAVING CAMPAIGN SHOWCASING THE STRENGTH OF REGIONAL COMMUNITIES.
THE ABC’S EMERGENCY SERVICES ARE THE COUNTRY’S ONLY SOURCE FOR UP-TO-DATE INFORMATION DURING BUSHFIRES, STORMS AND FLOODING. ALONG WITH PROVIDING VITAL UPDATES ONLINE AND ACROSS ABC’S LOCAL RADIO NETWORK, THEY OFFER ESSENTIAL ADVICE ON HOW TO STAY SAFE AND PROTECT PROPERTY AND WILDLIFE.
WITH LIMITED RESOURCES, THIS NATIONAL CAMPAIGN PROVIDED DETAILS ON HOW TO ACCESS TO THESE LIFE-SAVING SERVICES IN REGIONAL AREAS ACROSS AUSTRALIA. AHEAD OF BUSHFIRE SEASON, BILLBOARDS PROVIDED KEY RADIO BROADCAST FREQUENCIES TO TUNE TO IN TIMES OF EMERGENCY.
IMAGERY WAS EXTENSIVELY SOURCED FROM LOCAL PHOTOJOURNALISTS ON THE GROUND CAPTURING THESE DEVASTATING AND DRAMATIC EVENTS.
OUTDOOR PLACEMENTS WERE CHOSEN TO REACH LOCAL COMMUNITIES.
A DIGITAL CAMPAIGN PROVIDED REAL TIME LIVE UPDATES FOR ANY LOCATION WITHIN THE AD PLACEMENT.
“We ensure that Australians wherever they live are informed about what matters to them in their local area, their region and across the nation.”
ABC CHAIR ITA BUTTROSE, AC, OBE
OTHER ABC NEWS PROJECTS
ELECTION COVERAGE
CONCEPT AND ART DIRECTION
AGENCY: ABC MADE
CREATIVE DIRECTOR: DIANA COSTANTINI