IN KINDERGARTEN, I WAS THE KID WITH THE UNPRONOUNCEABLE NAME, ALWAYS FINDING A NEW WAY TO STAND OUT — WHETHER IT WAS REARRANGING THE LIVING ROOM FURNITURE OR BRINGING BANNED MUSIC VIDEOS TO SHOW-AND-TELL.
THAT INSTINCT TO PUSH BOUNDARIES AND SEE DIFFERENTLY HAS GUIDED ME EVER SINCE. ONE DAY, VINCE FROST NOTICED MY STYLE AND INVITED ME TO WORK FOR HIM. NOT LONG AFTER, I BECAME AN ART DIRECTOR AT M&C SAATCHI SYDNEY, LED NATIONAL CAMPAIGNS, WON YOUNG LIONS, AND WAS NAMED ONE OF B&T’S 30 UNDER 30.
SINCE THEN, MY CAREER HAS TAKEN ME ACROSS AGENCIES, TELEVISION, NEWS, CONTENT, BRAND, PROPERTY AND EMERGING TECHNOLOGIES. I’VE HELPED LAUNCH PRODUCTS, BUILD BRANDS, CREATE CULTURAL MOMENTS AND SHAPE HOW PEOPLE EXPERIENCE PLACES, STORIES AND IDEAS.
AT ITS CORE MY EXPERIENCE CENTRES ON CONNECTING DEEPLY WITH AUDIENCES AND TRANSFORMING STRATEGY INTO IMPACTFUL NARRATIVES THAT DISRUPT THE NORM.
AS DR. SEUSS ONCE ASKED: WHY FIT IN WHEN YOU WERE BORN TO STAND OUT?
“HE ELEVATES IDEAS WITH A STRONG CREATIVE POINT OF VIEW” – DIANA COSTANTINI, ABC
“HE TICKS EVERY BOX” – TOM MCFARLANE, M&C SAATCHI
“He gives masses of care and insight” – Vince Frost
“HE'S WORLDLY too, SO YOU GET SOMETHING ORIGINAL” – BEN WELSH
"AN ORIGINAL THINKER" – CATRIONA BURGESS, FROST
“HE ELEVATES IDEAS WITH A STRONG CREATIVE POINT OF VIEW” – DIANA COSTANTINI, ABC “HE TICKS EVERY BOX” – TOM MCFARLANE, M&C SAATCHI “He gives masses of care and insight” – Vince Frost “HE'S WORLDLY too, SO YOU GET SOMETHING ORIGINAL” – BEN WELSH "AN ORIGINAL THINKER" – CATRIONA BURGESS, FROST
PETER RENIGERIS HYPEREEL 2025
I’M A CREATIVE LEAD WITH 15+ YEARS AT THE INTERSECTION OF THE COMMERCIAL AND THE CULTURALLY RELEVANT. MY CAREER SPANS ROLES AT INFLUENTIAL AGENCIES LIKE FROST* AND M&C SAATCHI TO IN-HOUSE AT ESTABLISHED MARKET LEADERS SUCH AS QANTAS, THE ABC AND FOXTEL, WHERE I LED CREATIVE ACROSS EMERGING PLATFORMS TO ALIGN BRANDS WITH EVOLVING AUDIENCE AND MARKET EXPECTATIONS.
WITH STRONG CONCEPTUAL, DESIGN, MOTION, AND PRODUCTION SKILLS, I BRING CREATIVE LEADERSHIP END-TO-END – FROM IDEATION THROUGH TO SYSTEM-DRIVEN EXECUTION – WHILE MAINTAINING A STRONG SOPHISTICATED AESTHETIC. I’VE LED MULTIDISCIPLINARY TEAMS, MENTORED CREATIVES, AND PARTNERED WITH MARKETING AND BRAND TEAMS TO DELIVER BOLD, BEST-IN-CLASS CREATIVE ACROSS CAMPAIGNS, SOCIAL, DIGITAL, AND ACTIVATIONS.
I THRIVE ON BALANCING EFFICIENCY WITH IMAGINATION – ENSURING EVERY TOUCHPOINT IS BRAND-ALIGNED, INSIGHT-LED, AND CREATIVELY ELEVATED. WHETHER I’M BUILDING FROM A TIGHT BRIEF OR UNPICKING A COMPLEX CHALLENGE, I’M PASSIONATE ABOUT CRAFTING IDEAS THAT MOVE PEOPLE AND CREATE GENUINE CONNECTION.
CASE STUDIES
CREATIVE DIRECTION
ART DIRECTION
CREATIVE STRATEGY
CONCEPT AND IDEATION
DESIGN
BRANDING
PREVIOUS AGENCIES
ABC MADE
M&C SAATCHI
FROST
FREELANCE:
303 MULLENLOWE, ARCHIBALD WILLIAMS, CX LAVENDER, THE HALLWAY, QANTAS, WE ARE UNITY
SELECTED CLIENTS
CBA
DAVID JONES
DINOSAUR DESIGNS
FOXTEL
GOOGLE
THE STAR
SKY NEWS
OPTUS
OROTON
REBEL
WESTFIELD
WOOLWORTHS
QANTAS
QUANTIUM
WESTPAC
AWARDS
AGDA DESIGN
GRAPHIS ADVERTISING ANNUAL
GRAPHIS DESIGN ANNUAL
OZ CANNES YOUNG LIONS
PROMAX GLOBAL EXCELLENCE
PROMAX ANZ
EDUCATION
MBA CANDIDATE – UNIVERSITY OF SYDNEY
UNIVERSITY OF TECHNOLOGY SYDNEY
CENTRAL ST MARTINS LONDON