peter renigeris
ATTENTION-GRABBING
CREATIVITY
IN KINDERGARTEN, I WAS THE KID WITH THE UNPRONOUNCEABLE NAME, ALWAYS TRYING TO MAKE THINGS MORE INTERESTING — WHETHER IT WAS REARRANGING THE LIVING ROOM FURNITURE OR BRINGING BANNED MUSIC VIDEOS TO SHOW-AND-TELL.
THAT INSTINCT HAS GUIDED ME EVER SINCE. VINCE FROST NOTICED MY WORK AND INVITED ME TO JOIN HIS STUDIO. NOT LONG AFTER, I BECAME AN ART DIRECTOR AT M&C SAATCHI SYDNEY, LED NATIONAL CAMPAIGNS, WON YOUNG LIONS, AND WAS NAMED ONE OF B&T’S 30 UNDER 30.
SINCE THEN, MY CAREER HAS MOVED ACROSS AGENCIES, CONTENT, BRAND, PROPERTY AND BUSINESS CULTURE. I’VE HELPED LAUNCH PRODUCTS, BRANDS AND EVEN CITIES, CREATE CULTURAL MOMENTS AND SHAPE HOW PEOPLE EXPERIENCE PLACES, STORIES AND IDEAS.
AT ITS CORE MY EXPERIENCE CENTRES ON CONNECTING DEEPLY WITH AUDIENCES AND TRANSFORMING STRATEGY INTO IMPACTFUL NARRATIVES THAT DISRUPT THE NORM.
AS DR. SEUSS ONCE ASKED: WHY FIT IN WHEN YOU WERE BORN TO STAND OUT?
“HE ELEVATES IDEAS WITH A STRONG CREATIVE POINT OF VIEW” – DIANA COSTANTINI, ABC
“HE TICKS EVERY BOX” – TOM MCFARLANE, M&C SAATCHI
“He gives masses of care and insight” – Vince Frost
“HE'S WORLDLY too, SO YOU GET SOMETHING ORIGINAL” – BEN WELSH
"AN ORIGINAL THINKER" – CATRIONA BURGESS, FROST
“HE ELEVATES IDEAS WITH A STRONG CREATIVE POINT OF VIEW” – DIANA COSTANTINI, ABC “HE TICKS EVERY BOX” – TOM MCFARLANE, M&C SAATCHI “He gives masses of care and insight” – Vince Frost “HE'S WORLDLY too, SO YOU GET SOMETHING ORIGINAL” – BEN WELSH "AN ORIGINAL THINKER" – CATRIONA BURGESS, FROST
PETER RENIGERIS HYPEREEL 2025
I’M A CREATIVE LEAD WITH 15+ YEARS’ EXPERIENCE AT THE INTERSECTION OF COMMERCIAL IMPACT AND CULTURAL RELEVANCE. MY CAREER SPANS INFLUENTIAL AGENCIES INCLUDING FROST* AND M&C SAATCHI, THROUGH TO IN-HOUSE ROLES WITH QANTAS AND THE ABC — SHAPING BRANDS, CAMPAIGNS AND EMERGING PLATFORMS AROUND CHANGING AUDIENCES, CULTURE AND BEHAVIOUR.
I WORK ACROSS STRATEGY, CONCEPT, ART DIRECTION AND DESIGN, TAKING IDEAS FROM EARLY THINKING THROUGH TO DISTINCTIVE, SYSTEM-DRIVEN EXECUTION. I’VE LED MULTIDISCIPLINARY TEAMS, MENTORED CREATIVES AND PARTNERED WITH BRAND AND MARKETING LEADERS ACROSS CAMPAIGNS, CONTENT, SOCIAL, DIGITAL AND EXPERIENCES.
AT THE HEART OF MY WORK IS AN ABILITY TO UNPICK COMPLEX CHALLENGES, FIND THE IDEA THAT MATTERS AND GIVE IT A CREATIVE EXPRESSION PEOPLE CONNECT WITH — ALWAYS WITH A STRONG POINT OF VIEW AND AN EYE FOR CRAFT.
CASE STUDIES
ALL CASE STUDIES FEATURED ON THIS SITE WERE CREATIVELY LED BY ME.
PROJECT CREDITS HAVE BEEN INCLUDED WHERE RELEVANT TO ACKNOWLEDGE THE CONTRIBUTIONS OF CREATIVE DIRECTORS, AGENCIES, WRITERS, COLLABORATORS AND PARTNERS.
CREATIVE DIRECTION
ART DIRECTION
CREATIVE STRATEGY
CONCEPT AND IDEATION
DESIGN
BRANDING
PREVIOUS AGENCIES
ABC MADE
M&C SAATCHI
FROST
FREELANCE:
303 MULLENLOWE, ARCHIBALD WILLIAMS, CX LAVENDER, THE HALLWAY, QANTAS, WE ARE UNITY
SELECTED CLIENTS
CBA
DAVID JONES
DINOSAUR DESIGNS
FOXTEL
GOOGLE
THE STAR
SKY NEWS
OPTUS
OROTON
REBEL
WESTFIELD
WOOLWORTHS
QANTAS
QUANTIUM
WESTPAC
AWARDS
AGDA DESIGN
GRAPHIS ADVERTISING ANNUAL
GRAPHIS DESIGN ANNUAL
OZ CANNES YOUNG LIONS
PROMAX GLOBAL EXCELLENCE
PROMAX ANZ
EDUCATION
MBA CANDIDATE – UNIVERSITY OF SYDNEY
UNIVERSITY OF TECHNOLOGY SYDNEY
CENTRAL ST MARTINS LONDON
