peter renigeris

    ATTENTION-GRABBING

    CREATIVITY

IN KINDERGARTEN, I WAS THE KID WITH THE UNPRONOUNCEABLE NAME, ALWAYS TRYING TO MAKE THINGS MORE INTERESTING — WHETHER IT WAS REARRANGING THE LIVING ROOM FURNITURE OR BRINGING BANNED MUSIC VIDEOS TO SHOW-AND-TELL.

THAT INSTINCT HAS GUIDED ME EVER SINCE. VINCE FROST NOTICED MY WORK AND INVITED ME TO JOIN HIS STUDIO. NOT LONG AFTER, I BECAME AN ART DIRECTOR AT M&C SAATCHI SYDNEY, LED NATIONAL CAMPAIGNS, WON YOUNG LIONS, AND WAS NAMED ONE OF B&T’S 30 UNDER 30.

SINCE THEN, MY CAREER HAS MOVED ACROSS AGENCIES, CONTENT, BRAND, PROPERTY AND BUSINESS CULTURE. I’VE HELPED LAUNCH PRODUCTS, BRANDS AND EVEN CITIES; CREATED CULTURAL MOMENTS; AND SHAPED HOW PEOPLE EXPERIENCE PLACES, STORIES AND IDEAS.

AT ITS CORE, MY WORK IS ABOUT UNDERSTANDING AUDIENCES AND TURNING STRATEGY INTO IDEAS, STORIES AND EXPERIENCES THAT MOVE PEOPLE.

“HE ELEVATES IDEAS WITH A STRONG CREATIVE POINT OF VIEW” – DIANA COSTANTINI, ABC

“HE TICKS EVERY BOX” – TOM MACFARLANE, M&C SAATCHI

“He gives masses of care and insight” – Vince Frost

“HE'S WORLDLY too, SO YOU GET SOMETHING ORIGINAL” – BEN WELSH

"AN ORIGINAL THINKER" – CATRIONA BURGESS, FROST

“HE ELEVATES IDEAS WITH A STRONG CREATIVE POINT OF VIEW” – DIANA COSTANTINI, ABC “HE TICKS EVERY BOX” – TOM MACFARLANE, M&C SAATCHI “He gives masses of care and insight” – Vince Frost “HE'S WORLDLY too, SO YOU GET SOMETHING ORIGINAL” – BEN WELSH "AN ORIGINAL THINKER" – CATRIONA BURGESS, FROST

I’M A CREATIVE LEAD WITH 15+ YEARS’ EXPERIENCE AT THE INTERSECTION OF COMMERCIAL IMPACT AND CULTURAL RELEVANCE. MY CAREER SPANS AGENCY THROUGH TO INHOUSE — SHAPING BRANDS, CAMPAIGNS AND EMERGING PLATFORMS AROUND CHANGING AUDIENCES, CULTURE AND BEHAVIOUR.

I WORK ACROSS STRATEGY, CONCEPT, ART DIRECTION AND DESIGN. THE PROJECTS BELOW SHOW THAT APPROACH IN PRACTICE — FROM BUILDING BRANDS AND SHIFTING PERCEPTIONS TO GROWING AUDIENCES AND CREATING CULTURAL MOMENTS.

*All em-dashes were human generated.

BLACKTOWN QUARTER

BUILDING A COMMUNITY BEFORE THE CITY

property

SOCIAL / STRATEGY / BRAND

A UNIQUE SOCIAL-FIRST APPROACH TO A DECADES-LONG PROPERTY DEVELOPMENT, DESIGNED TO BUILD COMMUNITY, RELEVANCE AND MOMENTUM LONG BEFORE THE PRECINCT IS COMPLETE.

I SHAPED THE CREATIVE STRATEGY AND POSITIONING, TRANSFORMING TRADITIONAL PROPERTY MARKETING INTO AN ONGOING COMMUNITY PLATFORM — USING LOCAL CREATORS, INFLUENCER PARTNERSHIPS AND SOCIAL CONTENT TO GIVE THE DEVELOPMENT AN AUTHENTIC VOICE FROM THE OUTSET.

ABC NEWS

MAKING NEWS MATTER (WITH DUA)

integrated

CAMPAIGN / ART DIRECTION

AN INTEGRATED CAMPAIGN SPANNING OUTDOOR, BROADCAST AND DIGITAL, USING REAL IMAGES AND REAL NEWS STORIES TO REFRAME ABC NEWS AROUND THE PEOPLE BEHIND THE HEADLINES — PART OF A BROADER CREATIVE STRATEGY THAT HELPED PROPEL THE ABC NEWS APP TO AUSTRALIA’S #1 MOST-DOWNLOADED FREE APP.

THE STAR

REIMAGINING AN ICON

fashion

BRAND / ART DIRECTION

A LUXURY-LED REBRAND DRAWING ON THE CODES OF FASHION — BRINGING A MORE SOPHISTICATED, EDITORIAL APPROACH TO ART DIRECTION, PHOTOGRAPHY AND DESIGN, ELEVATED THROUGH HIGH-PROFILE CREATIVE COLLABORATIONS ACROSS BRAND, CAMPAIGN AND EXPERIENCE.

SKY NEWS

CHANGING THE CONVERSATION

NEWS NETWORK

STRATEGY / REBRAND

A BOLD BRAND REPOSITIONING BUILT AROUND OPEN DEBATE, REFRAMING THE SKY NEWS TEAM AS INDEPENDENT THOUGHT LEADERS WITH A DISTINCTIVE NEW CREATIVE DIRECTION. I SHAPED THE BRAND STRATEGY, CONCEPT AND ART DIRECTION ACROSS BROADCAST, OUTDOOR, PRINT AND SOCIAL — HELPING ESTABLISH SKY NEWS AS THE #1 NON-SPORTS CHANNEL ON FOXTEL AND SAMSUNG TV — AND HELPING THE BRAND EARN ITS FIRST PROMAX ANZ GOLDS.

ABC YOUR MENTAL HEALTH

DESIGNING A NEW LANGUAGE FOR MENTAL HEALTH

HEALTH INITIATIVE

STRATEGY / BRAND SYSTEM

A NATIONAL MENTAL HEALTH PLATFORM CREATED DURING THE PANDEMIC, BUILT AROUND THE INSIGHT THAT SMALL CHANGES COULD MAKE A BIG DIFFERENCE. I DEVELOPED THE CONCEPT AND ART DIRECTION, TRANSLATING ANXIETY AND UNCERTAINTY INTO A DISTINCTIVE, GENDER-NEUTRAL BRAND SYSTEM — SPANNING IDENTITY, ILLUSTRATION, OUTDOOR, BROADCAST AND SOCIAL — THAT MADE SUPPORT FEEL ACCESSIBLE, HUMAN AND IMMEDIATE.

MYSTERY ROAD ORIGIN

THE ORIGIN OF A NEW CINEMATIC WORLD

entertainment

CONCEPT / ART DIRECTION

A CINEMATIC CAMPAIGN REINTRODUCING ONE OF AUSTRALIA’S MOST ACCLAIMED DRAMA FRANCHISES FOR A NEW GENERATION. I DEVELOPED THE CREATIVE CONCEPT AND ART DIRECTION, BUILDING A DISTINCTIVE VISUAL WORLD ACROSS KEY ART, OUTDOOR, BROADCAST, DIGITAL AND SOCIAL — BALANCING THE LEGACY OF MYSTERY ROAD WITH THE ENERGY OF A NEW BEGINNING.