KEY ART
FIGHT FOR PLANET A: Our Climate Challenge
2020
A three-part documentary THAT aims to empower and motivate Australians to take action on climate change
TITLE
FIGHT FOR PLANET A
CAMPAIGN
ONE-SHEET, OOH AND DIGITAL CAMPAIGN
RELEASE
DEC 2020
CLIENT
LUNE MEDIA
ABOUT
FIGHT FOR PLANET A: OUR CLIMATE CHALLENGE EXPLORES HOW WE CAN ALL REDUCE OUR INDIVIDUAL AND COLLECTIVE CARBON EMISSIONS. THIS THREE-PART DOCUMENTARY AIMS TO EMPOWER AND MOTIVATE AUSTRALIANS TO TAKE ACTION ON CLIMATE CHANGE.
THE ARTWORK AND CAMPAIGN FEATURED ILLUSTRATIONS CREATED WITH AUSTRALIAN ARTIST MULGA THAT ILLUSTRATE RESISTANCE TO THE EFFECT OF CO2 GASSES.
CONCEPT AND ART DIRECTION
AGENCY: ABC MADE
HEAD OF CREATIVE: DIANA COSTANTINI