KEY ART
OPERATION BUFFALO – ATOMIC ANXIETY IN THE OUTBACK
2020
FOR THIS SHARP HISTORICAL SATIRE, I CREATED KEY ART AND DIGITAL CAMPAIGN ASSETS THAT LEANED INTO THE VISUAL LANGUAGE OF 1950S ESPIONAGE, GOVERNMENT PROPAGANDA AND ATOMIC-AGE ANXIETY. WITH A MODERN POP GRAPHIC ENERG, THE ART DIRECTION BROUGHT A CONTEMPORARY EDGE TO THE PERIOD SETTING. THE RESULT WAS A DISTINCTIVE CREATIVE CAMPAIGN THAT CAPTURED THE SERIES’ UNIQUE MIX OF DARK HUMOUR AND COLD WAR PARANOIA.
TITLE
BUFFALO (US) / OPERATION BUFFALO
CAMPAIGN
ONE-SHEET, DIGITAL CAMPAIGN
RELEASE
MAY 2020
CLIENT
PORCHLIGHT FILMS
ABOUT
KEY ART FOR THIS HISTORICAL SATIRE EMPHASISED THE TONE OF 1950S PARANOIA AND ESPIONAGE.
CONCEPT AND ART DIRECTION
AGENCY: ABC MADE
HEAD OF CREATIVE: DIANA COSTANTINI