BRAND

COMMONWEALTH BANK

A SERIES OF CAMPAIGNS FOR CBA, ART DIRECTED TO REFLECT THE OPTIMISM OF THE BRAND PROMISE ‘CAN’.

A COLLECTION OF TACTICAL ADS AND DESIGN-LED PROJECTS ACROSS PRINT, SOCIAL AND DIGITAL – CREATED UNDER THE AGENCY’S MAJOR ACCOUNT FOR AUSTRALIA’S LARGEST BANK.

TRAVEL MONEY CARD

A CAMPAIGN AND MICROSITE DESIGN FEATURING CAMPAIGN CREATIVE FOR THE TRAVEL MONEY CARD, CREATING A FRIENDLY, FUNCTIONAL EXPERIENCE TO SUPPORT THE PRODUCT’S LAUNCH AND UPTAKE.

DIGITAL PRODUCTS

A SERIES OF PRINT AND OUTDOOR ADS WERE DEVELOPED FOR PRODUCTS INCLUDING WORKPLACE BANKING, EVERYDAY SETTLEMENT, AND THE CBA APP EMPHASISING ADVANCED CONSUMER TECH. EACH PIECE REFLECTED THE EMPOWERMENT OF THE BRAND PROMISE ‘CAN’ — BRINGING OPTIMISM AND CLARITY TO RETAIL, PRINT AND DIGITAL TOUCHPOINTS.

ACO SPONSORSHIP

A CREATIVE COLLABORATION WITH THE AUSTRALIAN CHAMBER ORCHESTRA, ACO VIRTUAL TRANSFORMED THE EXPERIENCE OF CLASSICAL MUSIC THROUGH A WORLD-FIRST TRAVELLING DIGITAL INSTALLATION – TAKING THE ORCHESTRA ON THE ROAD AND MAKING ITS MAGIC ACCESSIBLE TO REGIONAL AND REMOTE COMMUNITIES ACROSS AUSTRALIA.

THANKS

LAUNCHED AS AN ALL-STAFF ACTIVATION ACROSS CBA OFFICES, COMPLETE WITH EVENTS, EXPERIENCES AND ON-SITE CELEBRATIONS, THIS INTERNAL CULTURE PIECE WAS CREATED AS A SURPRISE IN COLLABORATION WITH SENIOR STAKEHOLDERS AND THE CBA BOARD TO REWARD AND THANK STAFF.

CONCEPT AND ART DIRECTION
AGENCY: M&C SAATCHI SYDNEY
CREATIVE DIRECTOR: MICHAEL ANDREWS