KEY ART
SIGNIFICANT OTHERS – A FAMILY PORTRAIT FRACTURED BY LOSS
2022
I DEVELOPED THE CREATIVE CONCEPT AND VISUAL DIRECTION FOR THE ORIGINAL TOMMY MURPHY SERIES, CENTRED ON THEMES OF ABSENCE, MEMORY AND UNANSWERED QUESTIONS.
TO BRING THIS IDEA TO LIFE, WE COMMISSIONED AND PRODUCED A CUSTOM UNDERWATER PHOTOGRAPHY SHOOT WITH PHOTOGRAPHER STEVE BACCON, CREATING A STRIKING HERO IMAGE THAT EVOKED THE MYSTERY AT THE HEART OF THE STORY.
THIS VISUAL APPROACH EXTENDED INTO A SUITE OF CHARACTER PORTRAITS, WHERE UNDERWATER ELEMENTS WERE COMBINED WITH WALLPAPERS AND TEXTURES DRAWN FROM THE FAMILY HOME AND SET DESIGN, CREATING A RICH, LAYERED CAMPAIGN THAT REFLECTED THE COMPLEX RELATIONSHIPS AND FRAGMENTED PERSPECTIVES OF THE SERIES.
TITLE
SIGNIFICANT OTHERS
CAMPAIGN
ONE-SHEET, CHARACTERS PORTRAITS
RELEASE
OCTOBER 2022
CLIENT
FREEMANTLE
ABOUT
CREATED BY TOMMY MURPHY, SIGNIFICANT OTHERS IS A CHARACTER-DRIVEN SERIES THAT TELLS THE STORY OF A SINGLE MOTHER WHO FAILS TO RETURN FROM HER MORNING SWIM.
CONCEPT AND ART DIRECTION
AGENCY: ABC MADE
HEAD OF CREATIVE: DIANA COSTANTINI