KEY ART
MYSTERY ROAD: ORIGIN
2022
Jay Swan is back and as great as ever.
THE GUARDIAN
VISUAL DIRECTION FOR THE CRITICALLY ACCLAIMED ABC DRAMA EXPLORING THE EARLY YEARS OF DETECTIVE JAY SWAN.
THE KEY ART AND CAMPAIGN CREATIVE SET THE TONE FOR THE SERIES, CAPTURING THE INTERSECTION OF PAST AND PRESENT WHILE REFLECTING THE RAW LANDSCAPE AND EMOTIONAL COMPLEXITY OF OUTBACK JUSTICE.
TITLE
MYSTERY ROAD: ORIGIN
CAMPAIGN
ONE-SHEET, CHARACTERS PORTRAITS, OOH AND DIGITAL CAMPAIGN
RELEASE
2022
CLIENT
BUNYA PRODUCTIONS
ABOUT
MYSTERY ROAD: ORIGIN TAKES VIEWERS BACK TO THE BEGINNING OF ONE OF AUSTRALIA'S MOST POPULAR DRAMA SERIES. THE SIX-PART SERIES EXPLORES HOW A TRAGIC DEATH, AN EPIC LOVE, AND THE BRUTAL REALITY OF LIFE AS A POLICE OFFICER STRADDLING TWO WORLDS, FORM THE INDELIBLE MOULD OUT OF WHICH WILL EMERGE AN ICONIC CHARACTER. ALONGSIDE A NEW CAST, AN EXCITING NEW GENERATION OF INDIGENOUS FILMMAKERS IS CHARGED WITH BRINGING A NEW PERSPECTIVE TO THE WORLD OF A YOUNG DETECTIVE JAY SWAN.
RELATED SERIES
MYSTERY ROAD
CONCEPT AND ART DIRECTION
AGENCY: ABC MADE
HEAD OF CREATIVE: DIANA COSTANTINI