FOXTEL NOW BOX / DIGITAL CAMPAIGN

Envisioning the birth of a new streaming device

2017

 
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THE BRIEF

TO LAUNCH FOXTEL’S ANTICIPATED NEW STREAMING DEVICE – THE FOXTEL NOW BOX – I LED A TEAM ACROSS A DIGITAL AND SOCIAL CAMPAIGN AIMED AT INTRODUCING THE PRODUCT IN DIGITAL AND MOTION. THIS INCLUDED DEVELOPING THE BRAND VISUALS, CONCEPTING AND STORYBOARDING ANIMATION AND CRAFTING BRAND MESSAGING.

 
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THE APPROACH

INSPIRED BY THE MINIMALIST PACKAGING AND SIMPLICITY OF THE DESIGN, THE CREATIVE IMAGINED THE BIRTH OF THE DEVICE WITHIN ITS OWN BOX WITH ALL THE MAGIC HAPPENING INSIDE. THIS INCLUDED CLOSE-UP DETAILS OF THE PRODUCT BUILT IN 3D AND THE PRODUCT INTERFACE SHOWCASING THE CONTENT AVAILABLE.

 
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RESULTS

THE FOXTEL NOW BOX LAUNCH WAS SUCCESSFUL FOR FOXTEL WITH KEY MEDIA INFLUENCERS AND INDUSTRY BODIES WELCOMING THE DEVICE.

 
 
 

CONCEPT AND ART DIRECTION
AGENCY: FELIX
COPYWRITER: KEITH COX