FASHION IN THREE HOURS

THE BRIEF

TO PROMOTE THIS SYDNEY-BASED LUXURY FASHION RETAILER, A POSTER SERIES HIGHLIGHTED THE UNEXPECTED SPEED OF THEIR THREE-HOUR COURIER SERVICE. MADE-FASHION OF COURSE.

THE APPROACH

THROUGH THE CAREFUL BALANCE OF SPACIAL ELEMENTS, THE LATEST COLLECTION WS PHOTOGRAPHED BY IAN BUTTERWORTH AND TRANSFORMED INTO LIGHT-SPEED MOVEMENT – INCLUDING THE TRAIL OF A JET, A METEOR AND A SPEEDING ROCKET.