A NEWS TEAM THAT WON’T BE SILENt

THE BRIEF

THERE’S NEVER BEEN A MORE CRUCIAL MOMENT FOR OPEN DEBATE IN AUSTRALIAN POLITICS—AND GLOBALLY.

IN 2020, OVER 150 HIGH-PROFILE AUTHORS, COMMENTATORS, AND SCHOLARS, INCLUDING MARGARET ATWOOD, GLORIA STEINEM, AND NOAM CHOMSKY, SIGNED AN OPEN LETTER WARNING THAT "OPEN DEBATE AND THE TOLERATION OF DIFFERENCES" ARE UNDER ATTACK.

RETURNING IN 2023, THE SKY NEWS TEAM HAS NEVER SHIED AWAY FROM ASKING THE TOUGH, UNPOPULAR QUESTIONS—DEBATING AND SCRUTINISING THE ISSUES THAT MATTER MOST TO EVERYDAY AUSTRALIANS.

THE APPROACH

THE 2023 LAUNCH REPOSITIONED THE SKY NEWS TEAM WITH A BOLD NEW LOOK, REINFORCING THEIR STATUS AS INDEPENDENT THOUGHT LEADERS AND CHAMPIONS OF FREE SPEECH AND IDEAS.

THE CAMPAIGN KICKED OFF WITH A PROVOCATIVE ON-AIR PROMO THAT POSED A POWERFUL QUESTION: WHAT WOULD HAPPEN IF OPEN DEBATE WAS SILENCED?