A NEWS TEAM THAT WON’T BE SILENt

THE BRIEF

THERE HAS NEVER BEEN A MORE CONTROVERSIAL OR IMPORTANT TIME FOR OPEN DEBATE IN AUSTRALIAN POLITICS AND THE WORLD AT LARGE.

IN 2020 OVER 150 HIGH-PROFILE AUTHORS, COMMENTATORS AND SCHOLARS INCLUDING MARGARET ATWOOD, GLORIA STEINEM AND NOAM CHOMSKY, SIGNED AN OPEN LETTER CLAIMING THAT “OPEN DEBATE AND TOLERATION OF DIFFERENCES” ARE UNDER ATTACK.

RETURNING IN 2023, THE SKY NEWS TEAM HAVE NEVER BEEN AFRAID TO ASK UNPOPULAR QUESTIONS – DEBATING AND EXAMINING THE ISSUES THAT MATTER TO EVERYDAY AUSTRALIANS.

THE APPROACH

THE 2023 LAUNCH REPOSITIONED THE SKY NEWS TEAM WITH A BOLD NEW LOOK THAT REFLECTED THEIR REPUTATION AS INDEPENDENT LEADERS OF THOUGHT AND PROPONENTS OF FREE SPEECH AND IDEAS.

THE CAMPAIGN LAUNCHED WITH A PROVOCATIVE ON-AIR PROMO THAT POSED THE QUESTION – WHAT WOULD HAPPEN IF OPEN DEBATE WAS SILENCED?