KEY ART

SUPERWOG GOES PRIME TIME

2021

WORKING CLOSELY WITH THE YOUTUBE SENSATIONS BEHIND SUPERWOG, I HELPED GUIDE THE SERIES’ TRANSITION FROM DIGITAL PHENOMENON TO PRIME-TIME TELEVISION FOR A GROUNDBREAKING SIMULTANEOUS ABC AND YOUTUBE LAUNCH.

I DEVELOPED THE KEY ART CONCEPT, VISUAL DIRECTION AND A CUSTOM TITLE-TREATMENT, CREATING A DISTINCTIVE CREATIVE PLATFORM THAT ELEVATED THE BOYS’ BRAND FOR ITS NEXT CHAPTER. THE RESULT WAS A BOLD, CHARACTER-DRIVEN CAMPAIGN THAT RETAINED THE DUO’S DISTINCTIVE HUMOUR WHILE EXPANDING ITS APPEAL ACROSS BROADCAST, DIGITAL AND SOCIAL AUDIENCES.

CONCEPT, TYPOGRAPHY AND ART DIRECTION
AGENCY: ABC MADE
HEAD OF CREATIVE: DIANA COSTANTINI