KEY ART
TOTAL CONTROL
2019
MARKETING THE TV SHOW WITH A WORKING TITLE TOO CONTROVERSIAL TO MENTION.
LAUNCH MURAL IN SYDNEY’S REDFERN
TITLE
TOTAL CONTROL
CAMPAIGN
ONE-SHEET, OOH AND DIGITAL CAMPAIGN, MURAL
RELEASE
OCTOBER 2019
CLIENT
BLACKFELLA FILMS
ABOUT
THE POLITICALLY CHARGED THRILLER – COMMISSIONED UNDER THE NAME “B**** BITCH” OFFERED A SCATHING EXAMINATION OF AUSTRALIAN POLITICS. AS SUCH, THE KEY ART TEASED THE POWER STRUGGLE AT PLAY ACROSS THE SERIES AND THE SYSTEMIC SILENCING AND OPPRESSION OF WOMEN IN POWER – PARTICULARLY IN INDIGENOUS RIGHTS. THE CREATIVE PROCESS INVOLVED MARKETING THE PROGRAM TO MAINSTREAM AUDIENCES WHILST KEEPING THE ORIGINAL INTENTION OF THE MATERIAL IN AN EMPOWERING WAY.
CONCEPT AND ART DIRECTION
AGENCY: ABC MADE
HEAD OF CREATIVE: DIANA COSTANTINI