BRAND
qantas
ACROSS MULTIPLE ENGAGEMENTS WITH THE QANTAS BRAND – INCLUDING ROLES AT FROST*, M&C SAATCHI, AND IN-HOUSE – I’VE HELPED SHAPE ONE OF AUSTRALIA’S MOST ICONIC IDENTITIES. FROM HIGH-CONCEPT CAMPAIGN WORK TO DETAILED DESIGN SYSTEMS, MY CONTRIBUTIONS HAVE SPANNED STORYTELLING, BRAND CONSISTENCY, AND DIGITAL EXPERIENCE.
TOGETHER ONCE MORE
A SOCIAL CAMPAIGN PROMOTING DOMESTIC TRAVEL FOLLOWING COVID SHUTDOWNS.
ONE STANDARD OF EXCELLENCE
CONCEPT & ART DIRECTION
AGENCY: M&C SAATCHI
ENJOY THE JOURNEY
DESIGN & ART DIRECTION
AGENCY: M&C SAATCHI
CREATIVE DIRECTORS: MICHAEL ANDREWS & BEN WELSH