  peter renigeris
  ART DIRECTION 

Attention-grabbing creative GROUNDED IN modern ways of seeing.

IN KINDERGARTEN, I WAS THE KID WITH THE UNPRONOUNCEABLE NAME, ALWAYS FINDING A NEW WAY TO STAND OUT — WHETHER IT WAS REARRANGING THE LIVING ROOM FURNITURE OR BRINGING BANNED MADONNA VIDEOS TO SHOW-AND-TELL.

THAT INSTINCT TO PUSH BOUNDARIES AND SEE DIFFERENTLY HAS GUIDED ME EVER SINCE. ONE DAY, VINCE FROST NOTICED MY STYLE AND INVITED ME TO WORK FOR HIM. NOT LONG AFTER, I BECAME AN ART DIRECTOR AT M&C SAATCHI SYDNEY, LED NATIONAL CAMPAIGNS, WON YOUNG LIONS FOR PRINT, AND WAS NAMED ONE OF B&T’S 30 UNDER 30.

BUT CREATIVITY ISN’T A STRAIGHT LINE. IT’S A WINDING ROAD — SHAPED BY EXPERIMENTATION, TIME, AND THE COURAGE TO TRY SOMETHING NEW. OVER THE YEARS, I’VE EVOLVED INTO A HYBRID CREATIVE ACROSS DESIGN, ADVERTISING, AND ENTERTAINMENT — WORKING WITH GLOBAL BRANDS, MEDIA PLATFORMS, AND CULTURAL INSTITUTIONS TO BUILD CAMPAIGNS AND IDENTITIES THAT CONNECT.

AT THE HEART OF IT ALL IS STORYTELLING. FROM BRANDS TO BROADCAST, I USE STRATEGIC NARRATIVE THINKING TO CRAFT WORK THAT'S VISUALLY STRIKING AND EMOTIONALLY RESONANT — CREATIVITY AND IDEAS THAT STAND OUT FOR THE RIGHT REASONS, CONNECTING WITH MODERN AUDIENCES THROUGH DESIGNED DISRUPTION.

WHETHER I’M SHAPING A BRAND PLATFORM, ON SET DIRECTING A SHOOT, OR CRAFTING KEY ART FOR A MAJOR CONTENT RELEASE, I BRING BOTH CONCEPT AND CRAFT — BALANCING BIG-PICTURE THINKING WITH OBSESSIVE ATTENTION TO DETAIL.

AS DR. SEUSS ONCE ASKED: WHY FIT IN WHEN YOU WERE BORN TO STAND OUT?

Peter Renigeris Hype Reel 2025