THE BRIEF

BLACKTOWN IS ONE OF AUSTRALIA’S FASTEST-GROWING URBAN CENTRES, YET MUCH OF THE ONLINE CONVERSATION AROUND THE AREA CONTINUES TO BE SHAPED BY OUTDATED STEREOTYPES.

THE APPROACH

I LED THE CREATIVE DIRECTION OF SOCIAL-FIRST INFLUENCER CREATIVE DESIGNED TO CELEBRATE THE PEOPLE, CULTURE AND EVERYDAY EXPERIENCES THAT MAKE BLACKTOWN UNIQUE.

PARTNERING WITH WESTERN SYDNEY CREATOR JON-BERNARD KAIROUZ, THE CREATIVE USED HUMOUR, PERSONALITY AND LOCAL INSIGHT TO SHOWCASE A DIFFERENT SIDE OF BLACKTOWN AND ENCOURAGE A MORE POSITIVE ONLINE CONVERSATION AROUND THE SUBURB.

ORGANIC Reach

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